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The care and training of your pet rock

by: Gary Dahl

Publication date: 1975-12-20
Topics: pets rocks
Collection: manuals_showcase; manuals
Language: English
Item Size: 6.8M

Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. Pet Rocks are smooth stones from Mexico's Rosarito Beach. They were marketed like live pets, in custom cardboard boxes, complete with straw and breathing holes. The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over 1 million Pet Rocks for $4 each and became a millionaire.